How it works
A methodology, not a production line.
A methodology, not a production line.
Seven steps take knowledge from its original form to experiences designed for the people who need to understand it.
Source knowledge → Understanding → Structure → Experience design → Multi-format transformation → Audience
01 · Discover
Identify the existing knowledge and understand the audience it needs to reach.
02 · Analyze
Understand the meaning, context, structure, and goals of the source material.
03 · Structure
Organize complex knowledge into a clear, navigable framework.
04 · Design the experience
Determine how different audiences should encounter the knowledge — sequence, narrative, and media.
05 · Transform
Adapt the knowledge into the formats chosen for each audience.
06 · Produce
Create the selected content and learning assets, with review at every stage.
07 · Extend
Identify further opportunities to reuse and expand the knowledge over time.